Supercharging
Thought Leader Communications
We go outside the box to integrate social media into thought leader communications.
For example, we turn a speech into a dialogue that begins to engage audiences weeks before the speaker goes onstage to deliver his remarks – and continues long after the event.
Give Your Speech Reach
Bravo! An audience of business leaders gave your CEO a standing ovation. You could stop and celebrate — but wait…a speech can be much bigger than a one-time event with a limited number of attendees. Here are 3 steps to broaden your audience before, during and after a speech.
1. Before a Speech:
The Sneak Preview
Start building excitement weeks before a speaking event by pulling tantalizing snippets from the speech draft to post on social media. Inspirational messages and valuable bits of advice can provide a taste of what the audience will experience at the event. Track engagement, keeping an eye on likes, comments and reposts for feedback to help fine-tune the speech.
Start building excitement weeks before a speaking event by pulling tantalizing snippets out of the speech draft to post on social media. Inspirational messages and valuable bits of advice can provide a taste of what the audience will experience at the event. Track engagement, keeping an eye on likes, comments and reposts for feedback to help fine-tune the speech draft.
2. During a Speech:
Fire on All Cylinders
It’s time for the big event – onstage and on social media. As your speaker rises to deliver his remarks, fire away on social channels, using highlights of the speech to engage a broader audience while monitoring for posts that cite the official event hashtag and feature perspectives from speakers and journalists covering the event. Adapt your posts as needed to reflect real-time developments, such as new hashtags that gain popularity.
It’s time for the big event – onstage and on social media. As your speaker rises to deliver her remarks, fire away on social channels, using highlights of the speech to engage a broader audience while monitoring for posts that cite the official event hashtag and feature perspectives from speakers and journalists covering the event. Adapt your posts as needed to reflect real-time developments, such as new hashtags that gain popularity.
3. After a Speech:
The Encore
Now that your speaker has left the stage, it’s time to breathe new life into his speech by reformatting key messages into media pitches, LinkedIn and Medium articles and pearls of wisdom for Instagram, YouTube and X. Repeat calls to action and answer follow-up questions from the audience.
Get the full picture on your speaker’s performance before, during and after the speech with KPIs that track how well he did in every channel, from live audience reaction to earned media coverage, social media engagement and more.
Now that your speaker has left the stage, it’s time to breathe new life into her speech by reformatting key messages into media pitches, LinkedIn and Medium articles and pearls of wisdom for Instagram, YouTube and X. Repeat calls to action and answer follow-up questions from the audience.
Get the full picture on your speaker’s performance before, during and after the speech with KPIs that track how well she did in every channel, from live audience reaction to earned media coverage, social media engagement and more.
Need a Great Storyteller?
Get In Touch!
Contact us for help with booking top-tier speaking engagements, speechwriting, media relations and social media content, plus KPIs to track how well thought leaders perform in every channel, from live audience reaction to earned media coverage, social media engagement and more.